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| 索引號(hào)： | 113306820620250278/2022-73717 | 公開(kāi)方式： | 主動(dòng)公開(kāi) |
| 文號(hào)： | 公開(kāi)日期： | 2022-04-21 10:25 | |
| 發(fā)布單位： | 曹娥江旅游度假區(qū)管委會(huì) | ||
| 紹興市上虞區(qū)旅游業(yè)發(fā)展“十四五”規(guī)劃 | ||
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目錄 一、現(xiàn)實(shí)基礎(chǔ)與發(fā)展背景......................................................................1 （一）發(fā)展基礎(chǔ) .....................................................................................1 1.發(fā)展環(huán)境持續(xù)優(yōu)化..............................................................................2 2.產(chǎn)業(yè)基礎(chǔ)不斷夯實(shí)..............................................................................3 3.供給體系更加豐富..............................................................................4 4.融合業(yè)態(tài)日益多元..............................................................................6 5.公共配套大幅改善..............................................................................8 6.市場(chǎng)影響全面擴(kuò)大..............................................................................9 （二）存在問(wèn)題 .....................................................................................9 1.優(yōu)質(zhì)產(chǎn)品服務(wù)供給不足....................................................................10 2.旅游創(chuàng)新動(dòng)能有待提升....................................................................10 3.龍頭產(chǎn)品缺乏困局待解....................................................................11 4.城市宜游功能仍然薄弱....................................................................11 5.市場(chǎng)化發(fā)展步伐亟待加快................................................................11 （三）發(fā)展環(huán)境變化............................................................................11 1.優(yōu)質(zhì)旅游需求更加旺盛....................................................................12 2.高質(zhì)量發(fā)展更加深入........................................................................12 3.產(chǎn)業(yè)跨界融合更加廣泛....................................................................12 4.科技創(chuàng)新動(dòng)能更加強(qiáng)勁....................................................................13 5.區(qū)域競(jìng)爭(zhēng)格局更加激烈....................................................................13 二、總體思路和發(fā)展目標(biāo)....................................................................14 （一）指導(dǎo)思想 ...................................................................................14 （二）發(fā)展原則 ...................................................................................14 （三）發(fā)展目標(biāo) ...................................................................................15 三、主要發(fā)展任務(wù) ...............................................................................18 （一）優(yōu)化空間布局，打造全域旅游戰(zhàn)略格局.................................18 1.一體引領(lǐng)...........................................................................................18 2.兩翼示范...........................................................................................19 3.三廊共振...........................................................................................20 （二）搭建能級(jí)平臺(tái)，加快旅游新舊動(dòng)能轉(zhuǎn)換.................................21 1.助推傳統(tǒng)平臺(tái)提質(zhì)升級(jí)....................................................................22 2.加快未來(lái)產(chǎn)品創(chuàng)新試點(diǎn)....................................................................23 3.著力新型平臺(tái)打造建設(shè)....................................................................24 4.助力虞南旅游差異發(fā)展....................................................................25 （三）深化融合創(chuàng)新，增加優(yōu)質(zhì)旅游全面供給.................................26 1.文旅融合，大力發(fā)展文化旅游........................................................26 2.農(nóng)旅融合，全面提升鄉(xiāng)村旅游........................................................27 3.商旅融合，創(chuàng)新發(fā)展夜間旅游........................................................29 4.旅養(yǎng)融合，加速拓展康養(yǎng)旅游........................................................29 5.教旅融合，深入開(kāi)展研學(xué)旅游........................................................30 6.體旅融合，普及開(kāi)展體育旅游........................................................31 7.聚焦紅色，做精做強(qiáng)紅色旅游........................................................32 （四）推進(jìn)數(shù)字賦能，實(shí)施智慧旅游提振行動(dòng).................................32 21.提升智慧旅游服務(wù)............................................................................32 2.打造科旅融合產(chǎn)品............................................................................33 3.培育數(shù)字旅游產(chǎn)業(yè)............................................................................34 4.實(shí)施數(shù)字化智能監(jiān)管........................................................................34 （五）強(qiáng)化品牌建設(shè)，擴(kuò)大市場(chǎng)輻射影響力.....................................34 1.精心培育旅游目的地品牌................................................................35 2.精準(zhǔn)拓展旅游客源市場(chǎng)....................................................................35 3.多渠道開(kāi)展品牌宣傳推廣................................................................35 4.創(chuàng)新?tīng)I(yíng)銷方式精準(zhǔn)營(yíng)銷....................................................................36 （六）聚焦產(chǎn)業(yè)治理，實(shí)現(xiàn)治理能力現(xiàn)代化.....................................37 1.加強(qiáng)綜合監(jiān)管推進(jìn)依法治旅............................................................37 2.提升旅游標(biāo)準(zhǔn)化建設(shè)水平................................................................37 3.探索深化市場(chǎng)化改革........................................................................38 4.優(yōu)化旅游營(yíng)商環(huán)境............................................................................39 5.加強(qiáng)旅游誠(chéng)信體系建設(shè)....................................................................39 6.實(shí)施文明出游革命計(jì)劃....................................................................40 （七）統(tǒng)籌城鄉(xiāng)配套，構(gòu)建公共服務(wù)暢游體系.................................40 1.構(gòu)筑全域旅游交通網(wǎng)絡(luò)....................................................................41 2.大力推進(jìn)旅游低碳化........................................................................41 3.深入實(shí)施“廁所革命”....................................................................41 4.優(yōu)化旅游咨詢服務(wù)體系....................................................................42 5.完善城鄉(xiāng)旅游標(biāo)識(shí)體系....................................................................42 36.構(gòu)建旅游安全保障體系....................................................................43 四、保障體系.......................................................................................44 （一）完善組織領(lǐng)導(dǎo)保障體系............................................................44 （二）強(qiáng)化旅游發(fā)展要素保障............................................................44 （三）落實(shí)重大項(xiàng)目推進(jìn)機(jī)制............................................................45 （四）加強(qiáng)旅游人才隊(duì)伍建設(shè)............................................................45 具體內(nèi)容詳見(jiàn)附件： |
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上虞區(qū)旅游業(yè)發(fā)展”十四五“規(guī)劃.pdf